Case Studies

Mission:

Heather Grundy was hired as a consultant to conduct a comprehensive audit of the Ritual.co website and its online ordering platform. The research and reporting focused on various aspects, including performance, speed, content, and design, to provide actionable recommendations that would help the company achieve its marketing and business goals.

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Challenge:

During the audit, several challenges were identified, particularly concerning the technical SEO aspects of the website. Issues related to page speed, mobile-friendliness, and the effectiveness of crawling and indexing were highlights of the report. Specifically, it was noted that Ritual needed to optimize images, reduce unused JavaScript, and eliminate render-blocking resources to enhance overall website performance. 

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Solution:

The reports covered several key areas for improvement through actionable items, as well as valuable competitor data and research to give Ritual the knowledge to enhance its website and ordering platform. Among these were the optimization of images and the refinement of resources, both of which were crucial to boost loading speed significantly. A thorough review of the site structure was done, and any existing navigation issues were addressed to create a more seamless user experience. Furthermore, the significance of making data easily visible and improving accessibility features across the site was emphasized. The reports provided information that would improve its online presence and effectiveness by focusing on these aspects and prioritizing design and content improvements.