Case Studies

Mission:

Located downtown Toronto, The Paving Company recognized the need to elevate its online visibility and attract more targeted leads for its residential and commercial paving services. The mission was clear:  to not only generate qualified leads but also enhance brand awareness throughout Toronto and its surrounding areas.

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Challenge:

Despite having a reputable company and great services, The Paving Company faced a couple of tough challenges. Their brand wasn’t as visible as it could be, and they were struggling to attract consistent, high-quality leads. Here were some of the challenges:
 

• Competing in a busy market where many businesses offer similar services. 

• Connecting with both residential and commercial customers in different geographic areas. 

• Making their current marketing work harder to get a better return on investment.
   

Solution:

To address these challenges, Heather was brought on board to come up with a digital marketing strategy. Her approach included:
 

1. SEO Optimization: She improved the content, meta-data and structure of their website to help it rank better for important keywords. This way, more potential customers could find them online. She also improved the website security to prevent malicious and unwanted spam and traffic. 
    

2. Paid Advertising Campaigns: She developed a targeted campaigns on Google Ads targeting homeowners and businesses. These ads were designed based on smart keyword choices, engaging copy, and precise audience targeting to reach the right people in Toronto and surrounding cities.
    

3. Landing Page Optimization:  She updated the landing pages to improve user experience and increase the likelihood of conversions. This included clear calls-to-action, relevant content, and mobile-friendly design.