Case Studies

Mission:

The Paving Company sought to enhance its online presence and drive more targeted leads for both residential and commercial paving services in Toronto and surrounding areas. The goal was to boost brand awareness while significantly increasing the volume of qualified leads through digital marketing strategies.

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Challenge:

Despite offering top-tier paving services, The Paving Company faced the challenge of limited brand visibility and a lack of consistent, high-quality leads. The business needed to:
 

• Compete in a saturated market with multiple competitors.

• Reach both residential and commercial customers across diverse geographic locations.

• Improve the performance of its existing online campaigns and landing pages to maximize return on investment (ROI).
   

Solution:

To address these challenges, Heather was brought on board to devise and implement a digital strategy. Her approach included:
 

1. SEO Optimization: Enhancing the website's content and technical structure to improve its search engine rankings for relevant keywords.
    

2. Paid Advertising Campaigns: Developing targeted campaigns on Google Ads tailored to residential and commercial audiences. These campaigns were optimized for performance using strategic keyword research, compelling ad copy, and precise audience targeting across Toronto and nearby cities.
    

3. Landing Page Optimization: Redesigning and optimizing the landing page to improve user experience and increase the likelihood of conversions. This included clear calls-to-action, relevant content, and mobile-friendly design.